Monday, March 1, 2010

Analyzing the Buy Cycle for Marketers

Globalspec recently conducted an Industrial Buy Cycle Survey of engineering, technical, manufacturing and industrial professionals who have influence on their company's processes for buying products and services. the white paper analyzes the responses and explains specific implications the buy cycle has for marketers.

Click on http://www.globalspec.com/wp/wp_buycycle.pdf for full details

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